The Indian heritage brands Western Canada asks for by name.
Maharaja Wholesale is Western Canada's authorized distributor for Khushboo basmati and flours, and Bikaneri Bites namkeens and sweets. Surrey-headquartered, container-direct from European and Indian packing operations, delivering across BC, Alberta, and Saskatchewan.
We started where every Indian household starts — with the brands on the kitchen shelf.
Maharaja Wholesale was founded in 2005 to bring the same trusted Indian heritage brands sold across European retail — Khushboo basmati first, Bikaneri Bites later — to Canadian restaurants, retailers, and caterers.
The thesis was simple: container-direct from the same European packing partner that already supplies 500+ EU retail accounts, deliver from a Surrey hub on Western Canadian schedules, and treat every customer like they're ordering for their own family.
Twenty years later, the customer mix runs from neighbourhood South Asian grocers and family restaurants to active conversations with major Canadian retail chains evaluating ethnic-foods category expansion.
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The team that runs the Surrey hub.
Real team photography required before launch — placeholders shown
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Founder & President
Founded Maharaja Wholesale in 2005 to bring the Khushboo and Bikaneri Bites brands the founder grew up with to Western Canada's restaurant and retail buyers.
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Operations & Logistics
Runs the Surrey hub, container intake, palletization, and Western Canada delivery schedule. Phone-first, no-portal-friction philosophy.
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Wholesale Accounts
Onboards restaurants, retailers, distributors, and chain accounts. Translates customer menus into pack-size mixes that work.
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Retail Partnerships
Owns the Khushboo and Bikaneri Bites retail-chain conversations. Trade-kit follow-ups, private-label scoping, category development.
What we're here to do.
Right product, right pack size
From single-KG retail to 20KG foodservice. We carry the pack sizes Canadian buyers actually order — not just what's convenient to source.
Same business day, every day
Wholesale buyers reach a real person within hours. No portal-first friction. Phone, WhatsApp, email — your choice.
Brand authority your customers know
We don't carry obscure SKUs. Khushboo and Bikaneri Bites both have decades of category presence — your customers ask for these by name.
Container-direct, not middleman
We're the authorized distributor — not a re-seller. Italian-packed Khushboo and Bikaner-packed Bikaneri Bites land directly at our Surrey hub.
Open an account or request the trade kit.
Wholesale buyers across BC, Alberta, and Saskatchewan can apply now. Retail category buyers — request the trade kit and we'll book a category-development call.