Portfolio

Heritage brands your customers ask for by name.

We distribute two brands at scale: Khushboo for basmati and flours, and Bikaneri Bites for namkeens, snacks, and heritage sweets. Both built for retail-shelf placement, both backed by container-direct European packing operations.

Basmati & Specialty Rice · Flours & Atta

Khushboo

Life tastes better with basmati rice.

Khushboo is a leading premium basmati rice brand in the European market, manufactured at one of the largest mills in India and packed at facilities in Italy to European retail standards. Now available to Canadian wholesale buyers and major retailers through Maharaja Wholesale's Surrey distribution hub.

One of Europe's leading basmati brands
Manufactured in India, packed in Italy to retail standards
Pack sizes from 1KG retail to 20KG foodservice

Bikaneri Bites

From the heart of Bikaner — to the world.

Bikaneri Bites is a heritage namkeen brand made by traditional methods in Bikaner, Rajasthan — the cultural capital of Indian savories. Founded by Rahul Mittal, the brand brings the iconic Bikaneri bhujia tradition to international markets in retail-ready packaging built for shelf placement.

Namkeens, snacks, sweets, and cookies from Bikaner
Traditional Rajasthani recipes
Retail-ready packs — barcoded, multilingual, shelf-formatted

Open an account or request the trade kit.

Wholesale buyers get pricing, lead time, and pack-size availability after approval. Retail buyers get the trade kit by email — same business day.

Open Wholesale Account Request Trade Kit