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Maharaja WholesaleMaharaja
For category buyers · retail chains

European retail credibility, Canadian distribution.

Khushboo basmati and flours already supply 500+ European retail accounts — including major multiple chains — and run 40+ private-label programs. Now available to Canadian category buyers, container-direct from our Surrey, BC hub.

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Khushboo basmati and Bikaneri Bites in retail-ready facing on a Canadian world-foods shelf — Loblaws/Save-On aesthetic.
The credibility filter

The same product European retailers already trust at scale.

500+
European retail accounts already stocking Khushboo
40+
Private-label programs across European brands
250,000m²
Italian storage capacity, customs-cleared palletized supply

Source · AFT Europe / BEF SRL — Khushboo brand owner

Brand portfolio

Two brands. 52 SKUs. Built for retail-shelf placement.

Khushboo · 30 SKUs

Premium basmati and the complete South Asian flour product range.

10 basmati varieties (1121, Diamond, Gold, Brown, plus 6 wholesale-tier), 4 specialty rice, 16 atta and flour SKUs. Pack sizes from 900g retail to 20KG foodservice.

  • 1121 Premium
  • Diamond
  • Gold
  • Multi-grain Atta
  • Besan
Bikaneri Bites · 22 SKUs

Heritage Rajasthani namkeens and premium 400g sweet boxes.

16 namkeens & snacks (150g/300g) and 6 heritage sweets in premium 400g boxes. Every pack: Zero Cholesterol, Zero Trans Fat, Gluten Free, MSG Free, 100% Vegetarian.

  • Aloo Bhujia
  • Bikaneri Bhujia
  • Soan Papdi
  • Besan Laddu
  • Khatta Meetha
What category buyers get

Built for chain merchandising, not just supply.

  • Retail-ready packaging

    Barcoded, multilingual, shelf-formatted. No re-bagging on the dock.

  • Surrey hub · BC delivery

    Same-week Lower Mainland. Weekly Island and Interior. AB and SK on schedule.

  • Brands customers know

    Khushboo basmati and flours. Bikaneri Bites namkeens and sweets.

  • Specs and COAs on file

    Allergen, halal, and dietary callouts sent on request before the first order.

  • Private label and co-pack

    The same packing partner that runs private-label for European brands.

  • Phone, WhatsApp, or rep

    A dedicated account manager learns your menu. No portal-first friction.

Active retail conversations

We're in active category-development conversations across Canadian retail.

From major national chains evaluating ethnic-foods aisle expansion, to regional banner chains looking for private-label opportunities, to specialty natural-foods retailers building South Asian sets.

Category buyer questions

What buyers ask before requesting the trade kit.

  • Khushboo already powers 500+ European retail accounts (AFT Europe / BEF SRL) including major multiple chains, plus 40+ private-label programs for European brands. The same Italian-packed product, the same retail-ready format, now available container-direct into Western Canada via our Surrey hub.

Pack visuals, spec sheets, category plan.

Request Trade Kit
Request Trade Kit