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Private label · capability

The same packing partner that runs 40+ European private-label programs.

Khushboo's Italian packing facility (AFT Europe / BEF SRL, 250,000m²) supplies private-label basmati, specialty rice, and flour to over 40 European brands. Now available to Canadian retailers — container-direct via our Surrey hub.

Italian packing line — premium basmati packed for private-label retail brands across Europe.
The process

From brief to ongoing supply in five steps.

  1. 1 · Concept & spec

    We translate your private-label brief into a finalised product specification — variety, grain length, broken percentage, moisture, sortex level, dietary callouts, packaging format.

  2. 2 · COA & approval

    Sample run with full Certificate of Analysis. Your QA team reviews and signs off. Allergen, halal, and dietary statements documented.

  3. 3 · First production run

    First commercial run packed at the AFT Europe / BEF SRL Italian facility (the same plant supplying 40+ European private-label programs). Pallets ship customs-cleared.

  4. 4 · Container-direct delivery

    Shipped to our Surrey hub or direct to your distribution centre. Customs paperwork, palletization, and timing handled.

  5. 5 · Ongoing supply

    Quarterly forecast review, rolling production schedule, agreed price-window. Spec changes go through the same QA process.

Specs at a glance

What a Khushboo private-label run looks like on paper.

Lead time
12–16 weeks

Brief to first pallet

MOQ
1 × 20ft container

Per SKU, per run

Pack formats
1KG–20KG

Standard retail formats; custom on setup

Documentation
Full COA

Per shipment, allergen, country-of-origin

Halal packaging
Available

Request during spec phase

Bilingual labels
EN / FR

Canadian-spec packs ready

  • 100% Sortex Clean
  • European retail standards
  • Container-direct
  • Customs-cleared palletized
Private label questions

What buyers ask before requesting a private-label discussion.

  • 12–16 weeks from contract to first commercial pallet. Concept and spec finalisation runs 2–4 weeks; COA approval 2–4 weeks; production and shipping 6–8 weeks. We can compress for urgent programs by 2 weeks at the cost of premium freight.
Start the conversation

Request the trade kit, then a private-label call.

The trade kit covers MOQs, lead times, spec formats, and a sample category-development plan. After that, we book a 30-minute call to scope your specific program.

Apply for Wholesale Account