The same packing partner that runs 40+ European private-label programs.
Khushboo's Italian packing facility (AFT Europe / BEF SRL, 250,000m²) supplies private-label basmati, specialty rice, and flour to over 40 European brands. Now available to Canadian retailers — container-direct via our Surrey hub.

From brief to ongoing supply in five steps.
1 · Concept & spec
We translate your private-label brief into a finalised product specification — variety, grain length, broken percentage, moisture, sortex level, dietary callouts, packaging format.
2 · COA & approval
Sample run with full Certificate of Analysis. Your QA team reviews and signs off. Allergen, halal, and dietary statements documented.
3 · First production run
First commercial run packed at the AFT Europe / BEF SRL Italian facility (the same plant supplying 40+ European private-label programs). Pallets ship customs-cleared.
4 · Container-direct delivery
Shipped to our Surrey hub or direct to your distribution centre. Customs paperwork, palletization, and timing handled.
5 · Ongoing supply
Quarterly forecast review, rolling production schedule, agreed price-window. Spec changes go through the same QA process.
What a Khushboo private-label run looks like on paper.
- Lead time
- 12–16 weeks
- MOQ
- 1 × 20ft container
- Pack formats
- 1KG–20KG
- Documentation
- Full COA
- Halal packaging
- Available
- Bilingual labels
- EN / FR
Brief to first pallet
Per SKU, per run
Standard retail formats; custom on setup
Per shipment, allergen, country-of-origin
Request during spec phase
Canadian-spec packs ready
- 100% Sortex Clean
- European retail standards
- Container-direct
- Customs-cleared palletized
What buyers ask before requesting a private-label discussion.
- 12–16 weeks from contract to first commercial pallet. Concept and spec finalisation runs 2–4 weeks; COA approval 2–4 weeks; production and shipping 6–8 weeks. We can compress for urgent programs by 2 weeks at the cost of premium freight.
- MOQs are container-scale — typically 1 full 20-foot container per SKU per run, scaled by retailer commitment and spec complexity. Multi-SKU programs can mix in a single container with separate runs.
- Bikaneri Bites is currently structured as a branded program — not a private-label platform. For Khushboo basmati and flours, private label is well-established. Reach out and we'll discuss feasibility for your specific Bikaneri-style needs.
- Standard retail pack formats: 1KG, 2KG, 4.5KG, 5KG, 10KG, 18KG, 20KG. Custom formats (e.g. 900g Diamond-style retail) require additional setup time. Brand graphics are designed to your retailer's brand standards.
- Per-shipment Certificate of Analysis. Allergen declaration. Country-of-origin certificate. Halal certificate (on request). Nutrition panel. Bilingual ingredient list (English / French) on Canadian-spec packs.
Request the trade kit, then a private-label call.
The trade kit covers MOQs, lead times, spec formats, and a sample category-development plan. After that, we book a 30-minute call to scope your specific program.
